Sales Targets: Are You Setting Your Targets Correctly?

Do you feel you’re on a continuous money making treadmill with your sales results not giving you the rewards you desire, for all your effort?

Well, you’re not alone. As with the majority of business owners, particularly small business owners, having your own business isn’t easy because where you thought you would be the boss with loads of freedom, you’ve actually found a much more demanding boss taking up 24/7 of your time, your resources and lots of effort. Your business is now your boss and it’s quite a dictator!

What Is Customer Service? Do You Give Your Potential A Client C Client Service?

I think you’ll all agree that one of the cardinal rules in selling and to retain clients, is always to make them feel special … that you really care about them.

So, what customer service is this? Last week, at a networking meeting, I decided to give a different travel agent a try. So I asked her to send me a quote for two, around September/October, for a trip to Egypt to see the pyramids and include a cruise down the Nile with a day trip to Abu Simbel (from Aswan).

Are You Forgetting This Prime Time Women’s Market Segment?

“If you are not targeting women between ages 50 and 70 with your marketing communications, then you’re missing the most significant and important business opportunities today. Not only are they in the prime of their lives, but they make up the prime spending segment for virtually every consumer category.” says Marti Barletta, the world’s foremost authority on marketing to women, who has just launched her latest book: PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders.

Is Your Website Legal?

It won’t be long before South Africa follows the US and Europe in introducing new laws to combat spam, porn and other ‘undesirable’ websites.

To help you become legal, I’ve set up files which you can download and amend with your details. These you can find here.

But remember, these documents are not a substitute for legal or other professional advice. Consult an attorney to address specific legal issues and your financial planner and certified public accountant to discuss specific financial and tax issues.

You have 2 options were to insert this legal info:

Web Stats: Hits Are Misleading You!

The web stats you should be looking for and analysing are …..

1. No of Unique visitors
2. No of visits = returning visitors
3. Where visitors are coming from
4. Length of time spent on your site – goal = 2 minutes
5. No of Page Views – which pages are being viewed more often; where are your visitors exiting – fix these pages, particularly if it’s the call to action page – eg buying, downloading, etc
6. Bounce rate = visitors landing and clicking away quickly – needs to be low. High = there’s something wrong with your site eg taking too long to download; not what was expected eg incorrect keywords used (misleading); difficult to navigate; too busy, etc

How Is Your Website REALLY Performing?

Let’s go and check this out, do yourself a favour and go to www.alexa.com. Then type in your URL (domain name) and see what your ranking is.

Think of a book, when Google is 1 (page 1), Facebook is 2 (page 2), YouTube is 3 (page 3), Twitter is 9 (page 9), eBay is 20 (page 20), Amazon is 11 (page 11) etc; you’ll know that if your site is in the millions – you’re a long way from the first page in Google’s book!

Get Connected Online Via Skype And Save Enormously On Your Communications Bill!

Your communication bill is often unnecessarily large. Using Skype is one of the easiest ways to shave your overhead expenses without cutting back on your calls.

Now before you complain about being technically challenged, wake up! If a 60+ grandmother can work this with ease, so can you!

Firstly, go to www.skype.com and download Skype onto your computer. Next you’ll need a microphone – this is optional because you can use the ‘chat’ facility, like email but you’re online responding to each other immediately - and a webcam – again this is optional but if you want to be seen by the person you’re talking to or want to demonstrate a product or plan or document, you’ll need one.

Domains – Do You Own Your Online Presence?

10 Things You Can Do For Your Small Business Online

10Things To Improve Your Online Business Now

How To Easily Triple Your Number Of Clients Within 9 Months!

Jay Abraham used an unusual approach to increasing clients for one of his consultancy clients …

One particular client paid its sales staff 10% of the profit. So, if the company made a $1,000 profit on a sale, the sales person would receive $100 and the company would get $900.

He made them calculate …

• What the average new client was worth to them in dollars each time they bought
• How many times that client will buy from them each year
• How many years the average client will be with them