Learn why researching your business idea is the smartest investment you can make that safeguards your valuable resources BEFORE committing them.
We know market research might sound intimidating, but it's simpler than you think. The info you're looking for is right at your fingertips, and we'll show you exactly where to find it.".
Are you someone full of big business ideas but unsure about taking the plunge? Maybe you've heard stories of eager entrepreneurs who rushed into their ventures and ended up broke.
Fran knows plenty of these tales from chatting with business owners over coffee. They jumped into their dreams without doing the necessary research and ended up broke and disappointed. Unfortunately, it's too late for them now. Looking back, it's clear they should've spent more time researching BEFORE investing their resources.
The good news? The info you need is right online. You don't have to be a tech whiz to use the free platforms we'll show you. Just a basic understanding of how to browse the web with a computer will do.
Without research, you might invest substantial time, money and effort into developing a product or launching a business that the market has no interest in. This can lead to resource depletion.
A lack of market research can leave you financially vulnerable. If your product or business doesn't gain traction, you may find it challenging to secure additional funding or recover your initial investment.
Launching a product that is not well-received can harm your reputation as a business owner or product creator. Negative reviews and word-of-mouth can be detrimental to your future endeavors.
Without understanding your target audience and their needs, your marketing efforts may miss the mark. You may struggle to connect with potential customers and fail to communicate the value of your offering effectively.
Failing to research the competitive landscape can lead to unintentional competition with established players who have already addressed the needs of your target market. Making it challenging to gain a foothold in the market.
Failing to research the market means you may overlook opportunities for product improvement, differentiation or expansion. You may miss out on valuable insights that could have propelled your business to success.
Your product or business idea might not align with actual market demand. This can result in low sales, sluggish growth and difficulties in generating revenue.
The emotional toll of a failed business or product can be significant. Stress, anxiety and burnout can result from the disappointment and financial strain of an unsuccessful venture.
In some cases, a lack of market research can lead to legal or regulatory challenges. For instance, if your product violates safety or industry standards, you may face legal consequences.
This website is like your personal roadmap to making your business a success. It starts by helping you get better at doing market research, so you can make smart decisions. Then, you'll learn how to create products and use clever marketing to get people interested. Finally, you'll master advanced sales techniques to make more money. Whether you're just starting out or you've been at it for a while, this website is your ticket to becoming a successful entrepreneur.
Spending time on research isn't just smart—it's essential. Knowing who your customers are, what's happening in the market, and who your competition is lays the groundwork for a successful business.
This research is not about finding funding or setting up a business; it's about arming you with the knowledge you need to make informed decisions.
Ready to start making your dream a reality? Sign up for "Mastering Idea Validation Online" today! This FREE course will show you how to do market research using free tools online, so you can figure out if your idea could really work.
This interview with Claire Gatonby, renowned expert and owner of Research House, is a must-listen for anyone seeking to master the art of market research. Claire shares her extensive knowledge and experience, guiding listeners through a comprehensive exploration of market research strategies. From understanding target audiences and analyzing consumer behaviour to conducting effective surveys and extracting valuable insights, she offers practical tips and real-world examples to help listeners harness the power of data-driven decision-making. As an aspiring business owner, this podcast provides invaluable guidance on leveraging market research to gain a competitive edge and drive business growth. Join Claire on this insightful journey and unlock the secrets to success through strategic market research.
UNDERSTAND WHY MARKETING CAN BE THE DIFFERENCE BETWEEN OBSCURITY AND SUCCESS.
Congratulations on validating your idea! Now it's time to unleash its full potential. Marketing is the lifeline that connects your brilliant idea with the audience waiting to embrace it. You've done the research; now, let's explore how to effectively reach your target market.
LEARN PRACTICAL SELLING STRATEGIES TO TRANSFORM YOUR IDEA INTO A PROFITABLE VENTURE.
You've successfully validated your concept and established a presence within your target market. But the critical question remains: how can you translate that vision into profits?
This is where my expertise comes into play. These sales strategies will assist you in establishing achievable sales goals, honing your selling skills and transforming your enthusiasm into a sustainable revenue stream.
Fran is a person that is passionate, dedicated and knowledgeable about anything relating to marketing and sales. Fran has the experience and expertise any business in the sales environment cannot do without.
Fran is an expert in her field of sales and marketing strategy. A dynamic and inspiring business mentor. Fran is a straight-talker of high integrity, who wants to see her clients and colleagues succeed in business. Her advice is practical and effective.
I attended one of Fran’s workshops and found huge value in what she exposed us to. Fran’s biggest asset is that she speaks from experience as she has been there and done it, she is not just talking from a text book. I highly recommend her services.
Fran has been significantly instrumental in raising my business profile and ensuring that I connect with appropriate and desirable clients. I can highly recommend Fran for anyone who wishes to market their business successfully and obtain tangible results.
I find Fran to be incredibly dynamic, honest and an amazing mentor. She is up-to-date with the latest technology and gives 100% in everything that she does. She has without doubt helped my business and will always be my first point of call when I need advice.
Fran has extensive and in depth knowledge of what works and what doesn’t work in marketing, gained from years of experience. When she gives advice it is not academic theory, she has tested the idea and assessed it in the marketplace. She has a talent for understanding the situation, assessing the needs and delivering a workable, straight forward solution.
Fran is a creative expert who thinks out-the-box and helps motivate you to improve and grow your business. Her knowledge and expertise in social media is well beyond many other coaches that I have experienced before. I highly recommend the services of Fran Piggott for any small, medium or large business.
Fran truly is the Marketing Guru and has a wealth of knowledge in this field. Fran presented an excellent talk on Marketing at KZN Women in Business and feedback received from attendees was extremely positive, with members able to take valuable information learned and implement simple, yet effective steps/strategies into their own businesses immediately.
Fran is the ‘Marketing Guru’ here in South Africa, accomplished both online and offline. A successful marketing strategist and sales executive, with a wealth of information derived from new business development in the corporate environment in various countries on the African continent. Plus additional personal success in being a business owner.
I had a great, creative concept but needed focus. Fran put my feet on the ground and with her honesty, expertise and passion for what she does she helped channel my ideas and create focus. Within a month I have noticed an improvement in sales and interest in my business.
Fran also offers follow up service so when you get to new tiers as your business grows and feel at a loss as to what to do. Fran is always there to advise.