Meet Fran Piggott

On this site, she shares everything she's learnt about becoming a highly effective marketing and sales team mentor (ensuring her clients get the results they're wanting in the process).

Fran Piggott
Branding Is Not Her Business

It is not her speciality. She focuses her clients on creating results driven marketing campaigns targeting A/B customers with profitable products.

Thriving on Challenges

Often hidden amongst her clients products is something that could be turned into passive income. She likes to find it.  

Accountability > Success

Following a proven process using easy, simple steps whilst guiding her clients along the way is a recipe for success.

Here are a few things about her ...

  • She started her sales and marketing career as a sales consultant with zero sales experience.
  • She moved up the corporate ladder to head new business development, before owning her own businesses.
  • Over the past 17 years, she's helped over 200 small-business owners reach new heights, or turn their companies into profitable, viable and financially sustainable assets. She has also had great success assisting marketing and sales teams and individuals to regularly achieve their goals by using her proven tools and techniques, with only two failures (both franchisees).
  • As time is no longer on her side, she's sharing her knowledge, expertise and experience through online courses. Her marketing course has enrolled over 640 global students with a course rating of 4.47 out of 5 stars.
  • She built one of her businesses from 0 to 34,000 members, administering client funds in excess of USD 3.2 million per year, over a period of 5 years.
  • She developed her own tools and techniques to achieve her goals consistently, and as easily as possible.
  • She's the author of Turning Hot Ideas Into Money.

She mentions all this here, just to clarify that when she talks about sales and marketing, she does so from actual experience

Her basic drive is all about increasing sales profitably with the least effort for the greatest reward.

Highly successful businesses are created by giving the right product to the right audience with the right awareness.

Tips, tactics and information can only get you so far – there is simply no substitute for experience.

What is Marketing Guru About?

The foundation of any serious business is a product or a service. Marketing Guru is about everything you need to market (and sell) valuable products & to build an audience of profitable customers.

There are four things your business needs to thrive: a realistic, achievable financial goal; a qualified base of A/B customers; profitable products the marketplace is wanting to buy; and marketing campaigns that convert into sales. These aspects are covered in depth, on this site.

However, the right tools and techniques aren't enough. Many small business owners fail and it has nothing to do with a lack of knowledge or access to expertise. Instead, it has everything to do with their character, mindset and work ethic.

You cannot have a highly successful business without developing the character of a highly successful entrepreneur.

Here are a few posts that can give you a good idea of what to expect from Marketing Guru ...

Her Sales and Marketing Story

Fran started her sales career in a morning job selling healthcare plans to small businesses. With zero knowledge and experience in sales, she was the least likely to become a salesperson. In those days, there was no Internet nor mobile phones, but to look the part, she needed a briefcase. During the purchase of this briefcase, she sold her first plan!

From small business selling, she moved on to corporate selling. She identified her target of large employers on the stock exchange and went after them. Challenge, rather than money motivated her to succeed.

Her success were largely due to belief! Believing in herself (She can do this), her product (a huge benefit for others) and her employer (to deliver on her promises).

Working in the corporate environment, she was fortunate to be enrolled in a variety of internationally approved sales and marketing courses. Consequently, she developed her own tools and techniques to achieve her sales targets consistently, and as easily as possible. Her proven methods excelled expectations and she was even asked by one of my employers not to bring any more customers on board as the company needed to consolidate the existing and new customer base!

Her portfolio over the years included all the elements related to marketing and selling, as well as product development and taking products to the marketplace (i.e. compiling marketing material and launching awareness campaigns).

She's studied Internet Marketing thoroughly as she strongly believe it must be part of any sales person's marketing arsenal to generate leads and sales. With help from numerous eminent internet marketing mentors, this has been a wonderful journey and an incredible learning experience.

You'll find a straight-forward, no-frills resource to help you and your sales grow profitably, right here on Marketing Guru.

Do You Have Questions?

Ready to take your marketing to a level that gets you results or want to master your selling skills?

Do you have questions about your marketing, sales,  challenges, goals, fears or frustrations?

See how Fran can help you.