Balancing Products for Sustainability
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Lesson Summary:
Having only a few dominant profit generating products makes you vulnerable when the marketplace no longer wants these products. Spread your risks evenly across your products.
What You’ll Learn In This Lesson:
- The percentage of gross profit each product contributes to your entire business.
- If there are any products ‘owning’ too many of your sales.
- How to identify the vulnerability of your business.
Downloads/Resources
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Video Transcript
Formulated Worksheet
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Which of these topics, if I include them, would make your marketing efforts better?
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Customer Profitability Profiling is the analysis of individual customers' financial impact on a business.
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Add RecommendationEdit TagsView All Assigned TagsCustomer Retention Strategies is the art of building long-lasting relationships to ensure a steady and loyal customer base.
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Add RecommendationEdit TagsView All Assigned TagsCross-Channel Marketing Integration is syncing your marketing messages across platforms ensuring a unified voice everywhere.
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Add RecommendationEdit TagsView All Assigned TagsProduct Profitability and Popularity Analysis is identifying which products bring in the most money and capture customer interest.
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Add RecommendationEdit TagsView All Assigned TagsCustomer Balance is about spreading your business risks and ensuring sustainable success.
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