Master Data Management is one of the hottest buzz words in data management circles. The ideas aren’t new, but the combined concepts are now being refined and studied under this new category of data management. Master Data Management, also called MDM, contains all of the data that is considered the most important for the business. For most organizations, that is customer or transactional data.
Continue ReadingYour ebook is written and published. Then you ask, what now? The next and perhaps one of the most important steps that follows is marketing your ebook effectively. The better your marketing strategy, the more sales you are likely to have.
Continue ReadingSometimes, we just don’t know enough about what we are trying to achieve. Stuart Wilde
Continue ReadingThere are a lot of factors to weigh when choosing the appropriate franchise opportunity. Not only do you want the franchise to be a good fit for you – you also need to work with a franchisor that’s going to be around for a long time.
Continue ReadingPositive thinking may sound like mumbo-jumbo to some people, but other people firmly believe in it. Positive thinking is the act of staying optimistic, even when faced with difficulties or challenges.
Continue ReadingAs far as selling tips are concerned, if there is one you should write out and plaster on your wall it’s this … “Never come across as a desperate salesperson.” The market is full of desperate sales people yet the sad part is, many just don’t realize they are acting desperate and it generally stems […]
Continue ReadingAs a business owner, you are both the boss and the employee. Some people can thrive in this type of situation and achieve more than they could in a traditional work environment. For other people, this situation can spell disaster. That is why it is important to analyze yourself several times a year to make sure you are staying on track.
Continue ReadingAdvertising is one of the best ways to get your business noticed. Advertising and business promotions don’t stop with television or radio advertisements as there are also more inexpensive ways to get your company name out there to the general public. There are some companies that specialize in business promotions and it might do […]
Continue ReadingMany businesses are finding life hard at the moment and are finding that they need to be looking at what they can do to build up their customer bases. Measuring footfalls through the front door shows how busy you are. Without people arriving in your shop, you are going to find there’s no-one about to […]
Continue ReadingIf you want to get publicity for your business via the media, press releases are an excellent way to do it. Here are 5 ways to boost the appeal of your press release.
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