Advertising is one of the best ways to get your business noticed. Advertising and business promotions don’t stop with television or radio advertisements. However, as there are also more inexpensive ways to get your company name out there to the general public. There are some companies that specialize in business promotions, and it might do you some good to see what they have to offer. Not only will you find ideas for your promotional needs, you may find gifts and incentives to hand out to employees for rewards. Some of these items double as rewards and promotional tools all in one shot. That is a great investment for any company to make.
If you attend trade shows, you want to have something to hand out that has your business name on it. This is an essential part of business promotion, and there is a reason so many people do it. The common items personalized for business promotions are pens, baseball caps, notepads, and cups. If you look online, you may find great items that are hard to forget. When you use these for business promotions, you are doubling your chances of getting your name remembered.
You can find items online that can be printed with your company information or logo that will leave a lasting impression on potential clients. If you can’t think of something that is different from the norm, you can find something to spark your imagination online. Prices for these items will vary, so make sure you ask for an estimate as you shop. Also remember to over estimate your needs when you decide to buy. It is far cheaper to buy bulk than to go back for repeat orders when you have run out before you expected to do so.
You may also find that the more interesting the object, the more you hand out and the more results you are going to see. Anyone can give out a pen, but if you hand someone something they have never seen used as a promotional tool before, they are going to remember. The key to good business promotion is getting noticed and getting remembered. This is why you should probably put more thought into this than perhaps you would almost anything else when working on street level person to person promotions.
It’s time to start deciding what corporate gifts are suitable for your customers to receive from you as their annual Christmas gift. Whether you are a large or small business, these are a great way of bringing more business over the coming winter months and reminding them that you still exist.
It’s always ‘nice’ to receive a gift from those companies that you have done business with. It shows that they are thinking of you and value your custom. So, have you considered what promotional gifts you are going to be sending this year?
Thinking about end of year promotional ideas may seem early, but by the time you have found the best prices, given them your logo, checked the set-up and had whatever printed, time has soon slipped by. And with items like diaries, it pays to be in there first. Once your customer has moved their contacts over to your diary, they are not likely to move them again to another diary this year.
So what sort of items should you be considering? Decide on a budget, work out how many you need to send and that tells you how much you can spend per item. Don’t forget that this is an important piece of marketing work for your company – you are reminding customers that you exist and tempting them to come back to you or maybe even refer you to their acquaintances.
Once you have your budget worked out then that will pretty much tell you what you can and can’t use. But also consider distribution. If you are sending Christmas cards this year then gifts that you can slip into the envelopes will be a bonus – especially if they don’t add much to the weight or size – they may cost nothing extra to send!
Pens and pocket diaries are, of course, the staple promotional product at the end of the year, each distributing well with the Christmas cards. But don’t forget those calendars as well – I refer almost daily to a calendar I was given as a gift last year. And the calendar idea can be used in combination with other gifts.
Regular customers of promotional items know that cheap mouse mats can be printed with a calendar. OK, a mouse mat isn’t going to fit into a Christmas Card, but the envelope doesn’t have to be much bigger. And along with the calendar you can fit in other useful information, or adverts for complimentary businesses – who could be paying you for the space they use on the mouse mat.
As long as your promotional gift is in some way useful many recipients are going to keep hold of it – and then for a long time they’ll remember your generosity and maybe place more regular orders!