Category Archives for Marketing

3 Steps to Effectively Increase Your Marketing Response

To become successful in business, it’s crucial to actively promote your business to gain new customers. Let’s face it… No promotion equals no new customers. It’s that simple! Your marketing campaigns should make the marketplace aware of your product or service and where they can get it. If you’ve ever spent money on advertising, you […]

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Customer Service: Do You Give Your Potential A Client C Client Service?

Bad Customer Service

Customer service is one of the cardinal rules in promoting your business and retaining clients, always making them feel very special … that you really do care about them. So, what customer service is this? Last week, at a networking meeting, I decided to give a different travel agent a try. So I asked her […]

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How Is Your Website REALLY Performing?

Let’s go and check out your website performance, do yourself a favour and go to www.alexa.com. Then type in your URL (domain name) and see what your ranking is. Think of a book, when Google is 1 (page 1), YouTube is 2 (page 2), Facebook is 3 (page 3), Amazon is 11 (page 11), Twitter […]

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Domains – Do You Own Your Online Presence?

Domain Ownership

Imagine typing in your website’s URL or domain name into your browser and you get an error message or your emails suddenly stop coming through …. How will this impact your business? Make sure this doesn’t happen to you by simply ensuring the ownership of your domains are yours. If you have a .co.za domain, […]

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Are You Forgetting This Prime Time Women’s Market Segment?

Marketing To Women “If you are not targeting women between ages 50 and 70 with your marketing communications, then you’re missing the most significant and important business opportunities today. Not only are they in the prime of their lives, but they make up the prime spending segment for virtually every consumer category.” says Marti Barletta, […]

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Create Benefits From Your Product’s Features

The person who builds benefit after benefit is the professional and successful one. Your marketing efforts will always profit from focusing on the benefits you are providing to your customers or subscribers, rather that the benefits you are realizing. What value are you providing? Give your customers or subscribers what they WANT, not what you […]

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Web Stats: Hits Are Misleading You!

The web stats you should be looking for and analysing are ….. No of Unique visitors No of visits = returning visitors Where visitors are coming from Length of time spent on your site – goal = 2 minutes No of Page Views – which pages are being viewed more often; where are your visitors […]

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Is Your Website Legal?

by Fran Piggott It won’t be long before South Africa follows the US and Europe in introducing new laws to combat spam, porn and other ‘undesirable’ websites. To help you become legal, I’ve set up files which you can download and amend with your details. These you can find here. But remember, these documents are […]

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Video – The Most Fun Medium of Marketing!

Take a look around the internet today and one thing you’ll see more of is videos. More and more, even the ‘gurus’ are making use of this medium to advertise their products and services. Do you doubt me on that? If so, think about the last big launch. Who was the guru and what did […]

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The Essential Contents Of A Marketing Plan

by Fran Piggott Excerpt from On Target: The Book on Marketing Plans by Tim Berry and Doug Wilson Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget. […]

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