Cold Calling Invitations to Prospects & Customers

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Lesson Summary:

Cold calling will always have its place in selling. Everyone cold calls – in person, electronically or telephonically – when following up or keeping in touch with customers.

The secret of cold calling is good preparation and the golden rule is to know the prospect’s name. By knowing the prospect’s name immediately brings warmth to a relationship.

What You’ll Learn In This Lesson:

  • How to cold call.
  • Cold calling rules.
  • How to handle common cold calling objections.


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Video Transcript

Homework Assignment

Taking action moves you forward to achieve the outcome YOU want.

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Fran Piggott

Fran PiggottInstructor

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