Competition SWOT Analysis for USP Identification

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Lesson Summary:

An in-depth SWOT comparison of your main competitors and their products is a useful tool for your selling pitch. Focus on your strengths when going up against a competitor without ever having to criticise them or their products.

What You’ll Learn In This Lesson:

  • The strengths of your competitors.
  • The weaknesses of your competitors.
  • The opportunities your competitors give you.
  • The threats your competitors impose on you.
  • The products you can promote when competing.


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Video Transcript

Formulated Worksheet

It’s recommended to keep your download as a ‘master’ and work with a ‘copy’ for your exercises.

Homework Assignment

Taking action moves you forward to achieve the outcome YOU want.

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Frequently Asked Questions

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Fran Piggott

Fran PiggottInstructor

How can I help you?I look forward to answeringyour questions.

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