Competition SWOT Analysis for USP Identification
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Lesson Summary:
An in-depth SWOT comparison of your main competitors and their products is a useful tool for your selling pitch. Focus on your strengths when going up against a competitor without ever having to criticise them or their products.
What You’ll Learn In This Lesson:
- The strengths of your competitors.
- The weaknesses of your competitors.
- The opportunities your competitors give you.
- The threats your competitors impose on you.
- The products you can promote when competing.
Downloads/Resources
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Video Transcript
Formulated Worksheet
It’s recommended to keep your download as a ‘master’ and work with a ‘copy’ for your exercises.
Homework Assignment
Taking action moves you forward to achieve the outcome YOU want.
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Frequently Asked Questions
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Fran PiggottInstructor
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