Marketing Guru

Fran Piggott

Stop Time and Profit Sucking Customers!

Without you even being aware of it … those ‘bread and butter’ customers are destroying you and over time will ruin you completely.


Supercharge Your Marketing With Brilliant Tactics to Generate More Sales and Improve Your Profits

Marketing is getting you ‘Known‘ – Selling is getting you ‘Paid

The cardinal rule in marketing is  … if you try and market to everyone, you market to no one. Everyone is not your customer.

People Connect With People

No matter who you are selling to,the decision is made by a person.

Marketers Use Video

The human brain is hardwired to trust what they see.

Customers Use Mobiles

Marketing strategy must include using mobile technology.

People Connect With People

It’s not the industry, company or organization you are building a relationship with, but the individuals who make the decisions.

When you stop collecting connections and start building relationships, you increase trust, authority, credibility and attract more customers.

To attract today’s buyer requires a shift in the sales dialogue from What can I sell you? to How can I help you?” It’s more about THEM and viewing yourself as an authority RESOURCE to go to.

Your marketing mindset needs to change from purely promoting products to more focus on how your products can benefit YOUR CUSTOMERS by making a positive difference to THEM.

Marketers Use Video

What better way to showcase yourself, your products or your company … than through using video.

One of the easiest ways to build authority, credibility and trust is by creating and consistently sharing across social media, content that is visibly valuable and relevant to your ideal customers. Content that people find helpful to the lifestyle they’re seeking or demonstrating the expertise that proves you can help them solve their challenge or problem.

Social selling continues to grow, where 74% of business-to-business buyers conduct more than half of their research online before making an offline decision. 

Customers Use Mobiles

Did You Know?

  • More than half the world now uses a smartphone.
  • Almost 2/3rds of the world’s population now has a mobile phone.
  • More than half of the world’s web traffic now comes from mobile phones.
  • More than half of all mobile connections across the globe are now ‘broadband’.
  • More than 1 in 5 of the world’s population shopped online in the past 30 days.
  • CEOs of companies are looking for service solutions online.


”  I find Fran to be incredibly dynamic, honest and an amazing mentor. She is up to date with the latest technology and gives 100% in everything that she does. She has without doubt helped my business and will always be my first point of call when I need advice.  “

Odelle HadnumOwner of Chilli Source Design

Blog Posts

Marketing Tips, Tricks and Techniques

3 Steps to Effectively Increase Your Marketing Response

To become successful in business, it’s crucial to actively promote your business to gain new customers. Let’s face it… No promotion equals no new customers. It’s that simple!

Do You Give Your Potential A Client C Client Service?

Customer service is one of the cardinal rules in promoting your business and retaining clients, always making them feel very special … that you really do care about them.

Create Benefits From Your Product’s Features

Your marketing efforts will always profit from focusing on the benefits you are providing to your customers , rather that the benefits you are realizing. What value are you providing?

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