Balancing Your Customers

How vulnerable is your business?

Correctly, much focus is spent on increasing sales and getting more customers. But, as time goes by, and without realizing it, more resources could be spent on a few customers rather than evenly spread across all customers. In this way, one or two customers could be monopolizing your resources, turning your business into a vulnerable entity. 

Every 6 months you should be analyzing your financial data to ensure this is not happening.

  • Do you have all your eggs in one basket?
  • Are you spreading your risks evenly?
  • How easy will it be to replace a customer?
  • Do you have one or two dominant customers?

Hi, I'm Fran. I work with English speaking small business owners and sales professionals, worldwide, to show them how to market their business and sell their products and services - accelerating their profits to raise their bottom line.

As each business is unique, it's essential to create a focused marketing strategy that gets the required sales results. Balancing customers is a critical element towards establishing a successful business asset.

If you answered 'yes' to any of the above questions, then this Balancing Customers mini course is for you.

Participants can learn in their own time, at their own pace and refer to available resources often, with the instructor lending a guiding hand behind the scenes.

Course Structure

This course is delivered in screenshot video, audio and pdf transcript format.

Screenshot Video
MP3 Audio
PDF Transcript

This course covers the following topics ...

  • How to calculate the Gross Profit each customer contributes to the business.
  • How to analyze the results.


If you find your customers are balanced - well done!

If they're not, then you need to do one or both of these two things:

  • Acquire more profitable customers.
  • Increase the profitability of your non-performing customers.

“A successful marketing strategist and sales executive, with a wealth of information derived from new business development in the corporate environment in various countries on the African continent. Plus additional personal success in being a business owner.”

Joan Stewart

Blog BizBuzz - Social Media and Mobile Marketing

You Get ...

  • 1
    ​​​​​​​​I​mmediate access to the course.
  • 2
    Unlimited access - 24/7 - on any device.
  • 3
    Access to 'how to' resources.
  • 4
    Transcript of the video.
  • 5
    Audio recording of the video.
  • 6
    Direct access for questions and clarity.

Want to Learn How to Balance Your Customers?

Learn how to balance and manipulate your customers contribution to your gross profit to remain sustainable.

You can acquire as many customers as you want, but if you don't keep them profitably balanced, you are exposing your business to failure!