Customer Segmentation for Profitability

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Watch the video above to Separate your Customers into groups

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Lesson Summary:

It’s important for the survival of your business to segment your customers into 4 groups – A/B/C/D. Nurture and build a strong relationship with your A and B customers, ditch the profit sucking C customers and bring back the lost D customers.

When you’ve got rid of your C customers, you’ll find more B customers will appear to take over the space that has been opened for them.

What you’ll learn in this Lesson:

  • How to find your A and B profitable customers.
  • How to find your resources sucking C customers to remove them.
  • Which customers are giving you your expected GP%.


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Video Transcript

Formulated Worksheet

Homework Assignment

Case Study

Frequently Asked Questions

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Fran Piggott

Fran PiggottInstructor

How can I help you? I look forward to answering your questions.


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