Engage & Build Relationships With Your Audience!
“An audience consists of people who know you and/or your brand, who recognise you, want more from you and will actively seek you out.“
When you stop collecting ‘followers‘ and start building relationships, you increase trust, authority, credibility and attract more customers.
Your new world marketing mindset needs to change from purely promoting products to more focus on how your products can BENEFIT your audience by making a positive difference to THEM.
Everyone Is Not Your Customer!
The cardinal mistake in marketing is . . . if you try and market to everyone, you market to no one!
Your only marketing objective should be . . . to position your business as the ‘Go To’ place for the products or services somoene is looking for AND your marketing campaigns must use the likely channels to ‘Get In The Face’ of customers you want to keep and prospects you want to acquire.
How the Internet Has Influenced Your Marketing
Since the Internet has become the dominant player in the way we now market our products and services, and to remain in business, it’s essential that mindsets change to embrace the Internet . . . not fear it because it is unknown.Today, websites must be mobile responsive with focus on INSTANT gratification.
The Old Marketing Methods
- Sales & leads generated through personal contact.
- Outsourced social media exposure.
- Product demonstarations in person.
- Networking events attended in person.
- Customers visited in person.
- Promotions mainly through offline channels.
- Meetings & presentations in person using hardcopy tools.
- Continual travelling.
- Cold calling.
The New Marketing Methods
- Sales & leads generated through your website.
- In-house social media exposure.
- Product demonstarations using video via YouTube.
- Networking events attended virtually.
- Customers visited through ‘face time’.
- Promotions via ‘sms’ marketing or WhatsApp groups.
- Meetings & presentations virtually with documents being forwarded.
- Home or office bound.
- Private messaging.
New World Marketing Revolves Around Traffic TO Your Website!
There’s only 3 ways to drive traffic to your website . . . create it . . . buy it . . . borrow it
You can no longer rely on a ‘Great Looking’ website . . . it needs to work! Traffic (searchers) need to find you.
56% of all searches are now performed through ‘Googling’ on smart phones.If Google can’t find your website INSTANTLY . . . no one can!
Your website must work for you organically . . .
Organic search through search engine optimisation (SEO) is an essential aspect of your website and refers to the unpaid or natural search results displayed on Search Engine Results Pages (SERPs) when users perform a search query. By producing quality content and optimizing your website for user experience, you can increase your visibility to rank higher in organic search results and attract relevant organic traffic to your website.
“My Website Is a Waste of Time!”
It should be focusing on:
So often one hears “I’ve got a website, but it doesn’t work!” Now is the time to make it work, because the Internet has taken over the marketplace completely – dictating the way business is now being conducted.
A website is a fundamental component of today’s marketing landscape. It helps establish your online presence, build credibility, generate leads, enable online transactions, distribute content, integrate marketing efforts and facilitate business growth. It’s a powerful tool that allows you to connect with your target audience, promote your brand and drive conversions in the digital era.
Why Work With Fran
Turn your website into a marketing workhorse!
- Fran advises on how to do effective video marketing, email marketing and mobile marketing to build relationships with your audience.
- Fran reviews websites to find the missing pieces that are needed to generate leads for profitable sales.
- Fran sets up fun lead magnets on your website to capture names and email addresses . . . “not sign up to my newsletter!”
- Fran helps you choose the correct online channel to use to promote your products and services.
see what others have to say
You’re In Good Company
Jonathan Payne Accredited Marriage Office and Relationship Coach
FRAN DELIVERS UNDERSTANDABLE, WORKABLE AND REMARKABLE SIMPLE YET EFFECTIVE SOLUTIONS
I have received the benefits of her advice and have also participated in her online marketing course. Fran has extensive and in depth knowledge of what works and what doesn’t work in marketing, gained from years of experience. When she gives advice it is not academic theory, she has tested the idea and assessed it in the marketplace. She has a talent for understanding the situation, assessing the needs and delivering a workable, straight forward solution.
Fran is not only knowledgeable and generous in imparting her knowledge, she also inspires her clients to break through plateaux in their existing businesses by focusing on core issues that drive the business.
Ann Druce● Octarine Communications
Fran is a creative expert who thinks out-the-box and helps motivate you to improve and grow your business. Her knowledge and expertise in social media is well beyond many other coasches that I have experienced before. I highly recommend the services of Fran Piggott for any small, medium or large business.
Caroline Dassonville ● Vibrant Direct
I find Fran to be incredibly dynamic, honest and an amazing mentor. She is up-to-date with the latest technology and gives 100% in everything that she does. She has without doubt helped my business and will always be my first point of call when I need advice.
Odelle Hadnum ● Advertising Agency
What You Need to Know Before Getting Started Online
If you asked a third party to set up your Internet Presence, you may be in for a few surprises!
do you own your internet presence?
Check that YOU or YOUR COMPANY are listed as the ‘Registrant’ of your domain name. If not, get this changed as soon as possible.
did you purchase your domain name separately from your webhost?
In this way, your website will never be held hostage by your webhost, if you have a falling out.
is your website’s theme created using a web developer’s license?
You need to own your paid theme’s license. Otherwise, if you leave your web developer, who may hold the license, your website’s theme will no longer be able to be updated, unless you buy a license – as and when WordPress updates its platform – which it often does to patch vulnerabilities. Also, your plugins may no longer be compatible with your theme.
is google analytics set up on your website?
Outsourcing for paid advertising or tracking your website’s performance, usually results in your Google Analytics code being included with other websites under the outsourced provider’s access credentials. In effect, you therefore have no access to viewing your website’s performance except by relying on the outsourced provider’s reports.
Choose the Best Marketing Channel for You
You can’t choose them all . . . only choose one or two where your audience is likely to hang out.
Video marketing is an essential component of a successful marketing strategy in today’s digital world. It involves creating and sharing videos to engage, educate and entertain your target audience.
Social Media marketing is a powerful strategy that utilizes social media platforms to connect with and engage target audiences. Choose social media platforms that align with your target audience. Encourage interaction through likes, comments, shares and direct messages.
Mobile marketing offers immense opportunities to connect with consumers in a highly personal and targeted way. With the widespread use of mobile devices, mobile marketing has become an essential component of a comprehensive marketing strategy.
Email marketing is a highly effective digital marketing strategy that involves sending targeted messages to a group of individuals via email. “The money is in the list” – which you own!
Paid advertising can be a highly effective way to reach your target audience with precision, to generate brand visibility, drive website traffic and boost conversions. However, it requires strategic planning, constant monitoring and optimization to maximize its effectiveness and return on investment.
Webinars offer a convenient and engaging way to share knowledge, connect with your audience and position your brand as an authority in your industry. Businesses can generate leads, build brand awareness and foster long-term relationships with their target audience.
Now, I Present You With 3 Choices . . .
Stay as you are . . . getting the same, or no results; or
Tackle the recommendations yourself without help; or
Chat with me for a free 30 minutes consultation to see how I can help you achieve the outcome you want.