The 7 Keys to Unlock the Selling Rules 

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Lesson Summary:

The Cardinal Rule in Selling: Give your buyers what they WANT, not what you think they need! In this way, you are appealing to their self-interest.

Never assume you know what the prospect or customer wants. The only way to understand what the prospect or customer wants is to ask them. And guess what, they will move mountains to get it. The more accurately you can identify, appeal to and provide what they intensely desire, the more successful you’ll ultimately be.

What You’ll Learn In This Lesson:

  • The 5 most common hot buying emotions.
  • The 7 keys to unlock the rules when selling.


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Video Transcript

Homework Assignment

Taking action moves you forward to achieve the outcome YOU want.

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Fran Piggott

Fran PiggottInstructor

How can I help you?I look forward to answeringyour questions.

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