How Healthy Is Your Business!
When was the last time you gave your business a check-up?
You take your car for its regular service and your body for its annual check-up . . . what about a check-up for the business that provides for your security and lifestyle?
Why is a Business Check-Up, from Time-to-Time, Crucial for Your Success?
Every business is unique and needs to keep pace with the constant changes evolving in the marketplace. The secret for success lies in analyzing the financial data captured from your sales, at least every 6 months, to keep your pulse on your sales and tweak them when they need adjusting.
It’s this in-depth analysis which will give you focus and always the path to follow to make profits.
Data is important because it never lies. However, the art of using it effectively means you have to look at the data and let it “speak to you,” as opposed to overlaying the data with your own biases and opinions.
Do you want to own a business that gives you a return on your investment?
. . . a business that gives you freedom from financial troubles and having the means to afford necessities, living costs and beyond. Not having to worry about the future, your retirement, or your kid’s college fund.
. . . to be in control and to be in charge . . . free from anxiety, fears, depression and stress.
. . . to have the freedom to make choices . . . feeling mentally and physically strong, capable of protecting and providing for oneself and loved ones.
Financial security is the KEY to a sustainable business. The common denominator that unites business owners is that they all want to be financially successful.
View the ‘Quick Check-up‘ Video below for an Indication of what may need Fixing!
How to Build a Sustainable Business . . .
- 1YOUR CUSTOMERS NEED TO BE PROFITABLEResources sucking C customers need to be removed, to make space for more A or B customers.
- 2YOUR PRODUCTS NEED TO BE PROFITABLE, AS WELL AS POPULARDitch the losers and package others.
- 3YOUR CUSTOMERS AND PRODUCTS NEED TO BE BALANCEDHaving all your eggs in one basket is a guarantee for failure.
- 4ACCURATE SALES TARGET SETTING GUARANTEES MONEY IN THE BANKYes, there is a simple formula to apply.
- 5A MARKETING STRATEGY NEEDS A RETURN ON INVESTMENTPlanned ongoing campaigns become laser focused to achieve your required results.
Your Business Needs a Tune-up When . . .
- your sales are declining.
- your sales are increasing . . . but your profits are decreasing.
- you’re losing more than 10% of your customers.
- your products are stale . . . they’re reaching the end of their life cycle.
- you’re NOT focusing all your efforts on the type of customers generating 80% of your sales.
- your customers or products are NOT generating their expected gross profit.
- your customer base is unbalanced . . . you have all your eggs in one basket!
- your pricing is the same as the industry standard.
- you’re not the supplier of choice in your industry.
How Can Fran help You?
Sometimes all you need is someone with knowledge and experienceto shine a light on what’s possible.
Just because it’s where you are now, does not mean it’s where you need to remain stuck.
Increasing Sales Profitably
Learn how to separate the wood from the trees to boost your sales quickly.
Continually moves you forward to the outcome you want.
Fran’s personal guarantee that continued implementation of her methods will ensure your ongoing business success.
Fran’s ongoing support as your lifeline for advice, motivation, or as a sounding board whenever you need it.
If You’re Really Serious About Growing Your Business Successfully . . . You’ll Need to Keep Learning
The marketplace is continually changing. Keeping abreast with it requires constant tweaking. Knowing what, where and when to tweak will keep you ahead of your competitors. Challenges will be thrown at you all the time and hurdles will get in your way!
It’s a lonely world when you’re on your own. Having a credible person in the background to trust and share ideas with, becomes a bonus.
Join Over 200 Happy Entrepreneurs
“Fran is a truly remarkable individual – intellectually curious, an enormous capacity for very hard work whilst retaining a sense of fun and adventure and very successful entrepreneur. She has an engaging personality and she is somebody with whom I thoroughly enjoyed working.”
BRUCE SHEPPY // David Game Higher Education Centre (DGHE), London UK
“Fran Piggott is not only knowledgeable and generous in imparting her knowledge, she also inspires her clients to break through plateaux in their existing businesses by focusing on the core issues that drive the business.”
ANN DRUCE // Octarine Communications
“Fran truly is the Marketing Guru and has a wealth of knowledge in this field. Fran presented an excellent talk on Marketing at KZN Women in Business and feedback received from attendees was extremely positive, with members able to take valuable information learned and implement simple, yet effective steps/strategies into their own businesses immediately.”
EMMA DUNK // EM-Between Communications
“Fran is a creative expert who thinks out-of-the-box and helps motivate you to improve and grow your business. Her knowledge and expertise in social media is well beyond many other Coaches that I have experienced before. I highly recommend the services of Fran Piggott for any small, medium or large business.”
CAROLINE DASSONVILLE // Vibrant Direct
“I have been privileged to work with Fran and have found her to be an expert in her field of sales and marketing strategy, and furthermore a wealth of support and knowledge to the business owner/entrepreneur on a range of business issues.
A forward thinker who genuinely cares about people’s progress, a dynamic and inspiring business mentor who is truly willing to impart knowledge and guidance to help you grow your business.
Fran is a straight-talker of high integrity, who wants to see her clients and colleagues succeed in business. Her advice is practical and effective, and I have no hesitation in recommending Fran.”
CHERYL KIRSTEN // CK Dynamics Communications
“I find Fran to be incredibly dynamic, honest and an amazing mentor. She is up to date with the latest technology and gives 100% in everything that she does. She has without doubt helped my business and will always be my first point of call when I need advice.”
ODELLE HADNUM // Chilli Source Design
What Can Your Data Reveal To You?
You’re sitting on a gold mine of information which is just waiting to be exposed and exploited profitably. It’s easy to do, if you have the proven techniques to follow through the processes of mining your own unique database.
Are You Applying Pareto’s Law to Your Customers?
Profiling your customers will identify the 20% of your customers who are generating 80% of your sales – why is this important?
Are You Applying Pareto’s Law to Your Products?
Profiling your products will identify the 20% of your products which are generating 80% of your sales – why is this important?
Who Is Fran?
FRAN PIGGOTT // Instructor
My success as a business owner, marketing tactician and sales executive spans 49 years. I have founded 4 successful companies and have extensive experience in corporate new business development, selling and marketing.Over the past 18 years, I’ve helped small-business owners onsite, virtually and through workshops reach new heights, or turn their companies into profitable, viable and financially sustainable assets. I have also had great success assisting marketing and sales teams and individuals to regularly achieve their targets.During my corporate career, one of my primary responsibilities was to increase client bases. Consequently, I developed my own tools and techniques to achieve my sales targets consistently, and as easily as possible. My proven methods excelled expectations and I was even asked by one of my employers not to bring any more customers on board as the company needed to consolidate their existing and new customer base.In my online courses, I’ll teach you the easiest and quickest ways to apply my proven techniques and strategies to help you consistently achieve your goals. Another option is to “Do-It-WITH-You’ to get the results you’re wanting.
It’s now time to put as much of my knowledge, experience and expertise to good use by sharing it with those who want to learn not only from my successes, but also my mistakes.
I look forward to helping you grow your sales profitably.
Everything I share is tested and proven in the real world and works.
Assistance is working with you, step-by-step, with practical “how to” and
easy actions to implement at your own pace.
This method is guaranteed to work when applied as instructed.
The Best Time to Start Getting Results is Now!
It’s been Fran’s experience that a business owner chats with her for a few reasons, some of these being . . .
- not enough time for growth planning.
- too far in the business to be able to sort out the wood from the trees.
- having no accountability.
- having no sounding board to bounce off ideas or brainstorming.
- needing an outsider’s objective opinion.
WHO IS THIS FOR
- ambitious Small Business Owners
- businesses trading for > 1 year
- businesses with reliable financial data
- a business-to-business (B2B) targeted organisation
WHO IS THIS NOT FOR
- start-up businesses, Non-Profit Organisations
- retail businesses (B2C)
- businesses without reliable financial data
- you’re NOT ready to take action – fast!
Frequently Asked Questions
Will more learning work for me?
Yes, if you’re ambitious and want to take your business to its next level.
How often should I do my data analysis?
Every 6 months to keep your finger on the pulse of who’s buying and what they’re buying. In this way, your efforts will be well rewarded.
Why is this business tuning not for non-profits?
Because non-profit organisations usually rely on sponsorships and/or donations rather than sales revenue.
How can Fran’s online courses help me?
Fran’s online courses can help to shorten your learning curve, open your mind to new ideas and possibilities, identify opportunities and advise on how to promote your business, as well as teach you how to sell your products and services in the marketplace.
Will you help me to market my business?
Once the analysis is done, you’ll create a marketing blueprint to grow your sales profitably and quickly.
Why is this business tuning not for retail businesses?
Because sales are usually driven through marketing campaigns, rather than building customer relationships.