Don't Gamble, Validate: Secure Your Resources BEFORE Investing in Your Business Ideas! 

Discover how to check if your amazing business idea will really work, even if you're not great with computers!

Are you fed up with not knowing if your business idea will actually work out or if it's just going to be a waste of time and effort?

Can you relate to this?

I started a business with a really good idea that no one else was doing . . . Now I'm broke!

This was the comment from one of my clients who asked for my help to turn their business around – but it was too late!  

You know you want to start up a business or create a new product or service. But . . . you aren't sure if you have the right idea. What if you go down the path of creating some product or service, then find out that no one wants it? What if you spend all the last resources of your precious time and money, only to find you're going down a blind alley?


Proactive Validation: Why Validating Your Idea Is Key to Business Success



Validating an idea helps reduce the risk of failure by ensuring there is a market demand for your product or service. It provides insights into potential challenges and allows you to make informed decisions before investing significant resources.

Saves Time and Resources

Idea validation helps you avoid wasting time, effort, and financial resources on ideas that may not be viable. It allows you to focus on ideas with a higher likelihood of success, optimizing your resource allocation.

Enhances Product-Market Fit

Validating an idea enables you to refine and adapt your product or service to better meet the needs and preferences of your target audience. It helps ensure that your offering aligns with the market demand, increasing the chances of customer acceptance and satisfaction.

Provides Valuable Feedback

The validation process allows you to gather feedback from potential customers, industry experts, and stakeholders. This feedback provides insights into areas for improvement, identifies potential obstacles, and helps you iterate and refine your idea.

Increases Confidence and Investor Appeal

Validating an idea demonstrates your commitment to thorough research and due diligence, which can boost your confidence in pursuing the idea. It also enhances your credibility and attractiveness to potential investors or partners who value data-driven decision-making.


Higher Failure Rate

Starting a business or launching a new product without proper validation increases the risk of failure. Without a solid understanding of market dynamics, customer needs, and competitive landscape, the chances of sustainable success are significantly diminished.

Wasted Resources

Without validation, there is a higher risk of investing significant time, effort, and financial resources into an idea that may not have market demand or viability. This can lead to wasted resources that could have been allocated more effectively.

Inefficient Product-Market Fit

Without validation, there is a higher chance of launching a product or service that does not effectively meet the needs and preferences of the target audience. This can lead to a lack of customer satisfaction, negative reviews, and decreased competitiveness.

Limited Market Demand

Not validating an idea increases the likelihood of launching a product or service that does not resonate with the target audience. This can result in poor sales performance, low customer adoption, and difficulties in gaining market traction.

Missed Opportunities and Blind Spots

Not validating an idea may cause you to miss valuable insights, feedback, and potential opportunities. Without thorough research and validation, you may overlook emerging trends, market gaps, or competitive advantages that could have been leveraged.

Don’t start a business that no one is interested in. Don’t create a product or service no one wants to buy. The marketplace is littered with small business failures with people going broke.  
IF ONLY . . . they had taken some time, to research an idea on free platforms BEFOREHAND.

Mastering Idea Validation Online

Stop guessing and start making smart moves! This online course will guide you step-by-step to validate your Business ideas. You can learn on your computer, laptop, tablet, or phone - whatever works best for you!

Mastering Idea Validation is an online course specifically designed to address the challenges of uncertainty and risk in the early stages of business ideas development. This course empowers aspiring entrepreneurs by providing them with the basic knowledge to determine the potential success of their idea before investing significant time and resources. In easy-to-follow videos, you'll learn how to check if people are interested in your idea, want what you're offering, and if there are enough potential buyers. After finishing this course, you'll feel more confident making decisions, lower your chances of problems, and improve your odds of starting a successful business.

Here’s What You’ll Get When You Sign Up

The Internet has made it extremely easy to carry out market research for validating an idea to start a business or create a new product or service. This course gives you immediate access to 8 easy steps to follow at your own pace . . .  using live video screenshots with audio. You will identify the need, the interest, the buyers and the competition for the viability of your idea.

You'll Minimize Financial Risk

Assessing your concept's market viability and potential demand upfront, reduces the risk of pouring resources into an idea that may not have a receptive audience, saving you from potential financial losses.

You'll Identify Market Opportunities and Competition

Understanding the competitive landscape and identifying market gaps or opportunities, gains insights into your target audience, their preferences, and the competitive offerings available.

You'll Gain Strategic Decision-Making

Valuable insights and data Identifies strengths, weaknesses, opportunities and threats related to your idea, enables you to make informed decisions and adjust your approach as needed.

You'll Attract Investors and Partners

Increase your credibility and enhance your chances of securing funding or partnerships, as stakeholders are more likely to support ideas that have been validated and show potential for success.

Here’s what people say about validating a
Business idea BEFORE investing

These testimonials highlight the positive experiences and outcomes that individuals have achieved by validating their business ideas before making substantial investments. They emphasize the importance of market research, customer feedback and the impact validation has had on their success as entrepreneurs.

shaped my business strategy

Validating my business idea was a crucial step in my entrepreneurial journey. It helped me identify potential pitfalls and challenges early on, allowing me to make informed decisions. By reaching out to my target audience and analyzing market trends, I gained valuable insights that shaped my business strategy. The validation process saved me from pursuing an idea that lacked market demand and gave me the confidence to invest in a concept with higher potential for success. I highly recommend validating your business idea before taking the plunge.


Small business owner and Founder of a consulting firm

A Game-Changer

Validating my business idea before investing was a game-changer. By conducting market research and gathering feedback from potential customers, I discovered crucial insights that shaped my product offering. As a result, I was able to make necessary adjustments and launch with confidence. The validation process saved me from investing in a concept that would have struggled to gain traction in the market. I am now running a successful business thanks to the early validation.


Founder of an e-commerce startup

a customer-centric brand from the start

I cannot stress the significance of idea validation enough. By conducting surveys, interviews, and competitor analysis, I gained a deep understanding of my target market and competition. This helped me fine-tune my product features, pricing, and marketing strategy. Validating my business idea not only saved me from wasting resources on an unviable concept but also allowed me to build a customer-centric brand from the start. The process was invaluable in ensuring the success and longevity of my business.


Entrepreneur and Founder of a tech startup

Tell me more about this Free course . . .

Instead of creating confusion, you'll like the clarity of this course.
This course is designed to get you going, and keep you going. These techniques are the very same methods I've used for the past 20 years. Which means that they've been tried and tested, and tried and tested, and yes, tried and tested. And they work magnificently well.

There are 8 video lessons (from 2.35 minutes to 7.38 minutes long) where you will learn step-by-step how to validate your idea. These lessons include . . .


Lesson 1: Unlocking the Power of Keyword Research

Keyword research assesses market demand, interest, competition and buyers for evaluating the viability of a business idea or creating a new product or service.


Lesson 2: How to Conduct Effective Idea Research on Amazon

Amazon allows you to search for products that are similar to your idea, get a sense of the level of competition in the market and the types of products that are currently available.


Lesson 3: Unleashing the Power of Online Forums

Identify emerging trends and topics of interest in your potential target market and an opportunity to engage and gather feedback on your idea.


Lesson 4: Finding Gold on YouTube: The Art of Effective Idea Research

Studying successful YouTube channels within your niche is another effective market research strategy. Analyzing their most viewed and popular videos provides valuable insights into your specific area of interest.


Lesson 5: Uncovering Hidden Opportunities: Idea Research with Google Trends

By mastering the art of Google Trends, you can uncover a wealth of information, emerging trends, gaps in the market, identify seasonal patterns and gain a deeper understanding of audience interests and preferences.


Lesson 6: Navigating the Social Media Landscape: Strategies for Effective Idea Research

Social media has become a treasure trove of information and inspiration, making it a prime source for idea research. Tracking popular trends and hashtags provides a real-time pulse of what people are discussing and interested in.


Lesson 7: From Insights to Innovation: Effective Idea Research on Competitors

By analyzing competitors' successful initiatives, you can gain inspiration for your own unique ideas and approaches. Additionally, understanding their shortcomings can help you identify areas where you can offer superior products, services or experiences, differentiating yourself in the marketplace.


Lesson 8: Spying on Success: How to Conduct Effective Idea Research on Competitors' Websites

A competitor's website has a wealth of information. By exploring competitors' websites, you can gain insights into their product offerings, pricing, user experience and identify areas for improvement.

What this course is NOT about . . .

It's important to understand that entrepreneurial endeavors come with inherent risks and uncertainties. While mitigating these factors can increase the likelihood of success, there are no foolproof guarantees. Entrepreneurs must remain adaptable, resilient and proactive in addressing challenges as they arise.

It's NOT a 'Start Up' course

You're not going to learn how to set up a business or create a product or service. What you're going to learn is how to take the guesswork out of validating an idea BEFORE wasting valuable resources.

It's NOT a 'Marketing' or 'Selling' course

You're not going to learn how to market or sell your product or service. What you're going to learn is how your competitors are marketing and selling their similar products and services.

It's NOT a 'Funding Your Business' course

You're not going to learn how to fund your business, product or service. What you're going to learn is your chances of securing funding with a validated idea.

It's NOT a Guarantee for a successful outcome course

Once you've validated your idea, there are many factors influencing a successful outcome. Such as insufficient funding, economic downturns, shifts in consumer preferences, intense competition, lack of skills, ineffective management, operational inefficiencies, flawed marketing and sales strategies, legal and regulatory changes, geopolitical events, or unforeseen disruptions (e.g. pandemics, natural disasters) . . . just to name a few. 


Your Ultimate Podcast for Market Research Strategies

This interview with Claire Gatonby, renowned expert and owner of Research House, is a must-listen for anyone seeking to master the art of market research. Claire shares her extensive knowledge and experience, guiding listeners through a comprehensive exploration of market research strategies. From understanding target audiences and analyzing consumer behaviour to conducting effective surveys and extracting valuable insights, she offers practical tips and real-world examples to help listeners harness the power of data-driven decision-making. As an aspiring business owner, this podcast provides invaluable guidance on leveraging market research to gain a competitive edge and drive business growth.
Join Claire on this insightful journey and unlock the secrets to success through strategic market research.

About The Course Instructor,Fran Piggott

Fran brings 49 years of remarkable experience as a business owner, marketing strategist, and sales leader. With the establishment of four thriving enterprises, her wealth of expertise extends to corporate new business development, marketing, and sales. Fran has a distinguished track record of guiding business owners and sales teams in achieving their personal objectives and sales targets.

Throughout her corporate journey, she cultivated her unique tools and methodologies to consistently reach her objectives with ease. In her online courses, Fran is committed to imparting the most straightforward and efficient methods for implementing her tried-and-true techniques and strategies. This will empower you to consistently attain your own goals.

If You're Really Serious About Starting a Business or Creating a New Product Successfully . . . You'll Need to Validate your Business Idea

Everything Fran shares is tested and proven in the real world AND works. Working with you, step-by-step, with practical "how to" videos and easy actions to implement at your own pace.

Fran's simple, proven, step-by-step methods will help you

avoid investing a significant amount of money, time, effort and resources into a business idea that may not have a viable market or customer base. This minimizes the financial risks associated with starting a business or creating a new product or service.

Simply click the 'Get the FREE Course!' button below, and you'll land on a confirmation page. There, you'll find instructions on how to access your login for 'Mastering Idea Validation Online' . . . even if it's 2:00 A.M!

Market Research

Unlock the secrets of market research to validate your business or product idea. Learn crucial strategies to assess viability and make informed decisions for success. Dive into the world of market dynamics and gain insights for a thriving future venture.

FREE! Video Course
 Mastering Idea Validation Online

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Frequently Asked Questions

Why is it important to validate a business idea before investing?

Validating a business idea helps minimize the risk of failure by ensuring there is a market demand for your product or service. It allows you to gather valuable feedback, make necessary adjustments, and increase the chances of success.

What other methods can I use to validate my business idea? 

There are other offline methods for validating a business idea, such as interviews with potential customers, visiting competition premises, and testing prototypes or minimum viable products with distributing samples. 

What are the common mistakes to avoid when validating a business idea?

Some common mistakes include relying solely on personal opinions, failing to conduct thorough market research, not seeking feedback from the target audience, and neglecting to refine the idea based on the collected data.

How can I differentiate my business idea from competitors?

To differentiate your business idea, focus on unique value propositions, such as offering a superior product or service, providing exceptional customer experience, targeting a niche market, or implementing innovative features or technology.

What if the validation process reveals a negative response from potential customers?

A negative response can be valuable feedback. It allows you to assess the viability of your idea, make necessary adjustments, and explore alternative solutions. It's crucial to listen to your target audience and adapt your idea accordingly.

How does validating a business idea contribute to long-term success?

Validating a business idea sets a strong foundation for success by ensuring market demand, reducing financial risks, increasing customer satisfaction, and providing insights for strategic decision-making. It helps refine your offering and positions you for long-term growth and sustainability.

Now It's Your Turn . . . You Can Do This!

The starting point to every business is to pick the right idea. But how do you know if you've made the right decision? An idea - a validated idea -is precisely what's needed to get a business off the ground.

It's now time to put as much of your knowledge, experience and expertise to good use by validating your 'hot' idea, create your product or service, then sharing it in the marketplace.

I look forward to helping you achieve the outcome you deserve.

Fran Piggott