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Perform a ‘Networking‘ Dance Card

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Course Summary: Perform a Networking Business Card

Networking should be part of your marketing strategy. When you meet someone at a networking meeting, you have the opportunity to learn more about them and their business. However, the real connection happens through performing a dance card.Let’s go ahead and see how to do this.

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Homework assignment

Time to get out your Rolodex of business cards and contact these prospects for a dance card.

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Here are answers to some frequently asked questions:

What is re-selling?

Selling the same product with no change in volume, size or price.

What is cross-selling?

Selling a complementary relevant product with another product.

What is up-selling?

Selling a product that has increased in volume, size or price.

What is down-selling?

Selling to get rid of ‘dead’ stock or ‘at cost’ as a ‘loss’ leader to attract more customers.

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