Justifying Your Products Pricing

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Watch the video above To Justify Your Products’ Pricing

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Lesson Summary:

You may have a great product or service but it’s going nowhere until you convinceyour prospects that they need it, want it and can afford it.

There is an industry standard price and your customer’s resistance ceiling price. Your price needs to fit somewhere between these two, closer to the ceiling price.

What you’ll learn in this Lesson:

  • The importance of selling benefits and not features.
  • How to raise your value and your price is never too high.
  • Why you should not be industry standard.
  • What special advantage do you offer for a higher price?


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Video Transcript

Homework Assignment

Frequently Asked Questions

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Fran Piggott

Fran PiggottInstructor

How can I help you? I look forward to answering your questions.


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