Marketing is Getting You ‘Known’Selling is Getting You ‘Paid’

The cardinal rule in marketing is … if you try and market to everyone, you market to no one. Everyone is not your customer.

When taking any of Fran’s online courses, you’re going to get a solution to a problem or you’ll experience a change or transformation in what you know. By the end of a course you’ll know something you didn’t before, in the fastest time possible.

People Connect With People!

The way people buy has completely changed since the arrival of social media, like LinkedInFacebook and Twitter. No matter who you are selling to, the decision is made by a person.

It’s not the industry, company or organization you are building a relationship with, but the individuals who make the decisions.The human brain is hardwired to trust the human face. Consequently, more and more, marketers are using some form of online video in their marketing strategy.

Key to your marketing strategy must include using mobile technology.

Did You Know?

  • More than half the world now uses a smartphone.
  • Almost 2/3rds of the world’s population now has a mobile phone.
  • More than half of the world’s web traffic now comes from mobile phones.
  • More than half of all mobile connections across the globe are now ‘broadband’.
  • More than 1 in 5 of the world’s population shopped online in the past 30 days.
  • CEOs of companies are looking for service solutions online.

How Marketing Has Changed

New Marketing Model

When you stop collecting connections and start building relationships, you increase trust, authority, credibility and attract more customers.

90% of decision makers will not buy from a cold call or an unsolicited email. Social selling continues to grow where 74% of business-to-business buyers conduct more than half of their research online before making an offline decision. 

To attract today’s buyer requires a shift in the sales dialogue from“What can I sell you?” to “How can I help you?”It’s more about THEM and viewing yourself as an authority RESOURCE to go to.

Your marketing mindset needs to change from purely promoting products to more focus on how your products can benefit YOUR CUSTOMERS by making a positive difference to THEM.

Engage and Build Relationships

One of the easiest ways to build authority, credibility and trust is by creating and consistently sharing, across social media, content that is valuable and relevant to your ideal customers. Content that people find helpful to the lifestyle they’re seeking or demonstrating the expertise that proves you can help them solve their challenge or problem.

While social media is great at generating leads, and connecting people, most business still takes place offline. Which is easier said than done!

Effective engagement nurtures your network and provides excellent reasons for you to reach out and start a dialogue. If you  personally engage with others, they will engage with you.

You can start by mining your network of customers that know, like and trust you. This can be one of the best sources of warm introductions.

You must have clearly defined goals and know your target audience. Your goals are your map to success. Without them you wouldn’t know where to go or what steps to take.

The Internet has moved us into a global village, where help is so much more accessible. Consequently, through Skype and Messenger,  I’ve been able to help English-speaking business owners from around the world with their marketing strategy.

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Speak to me for 30 minutes aboutyour marketing – challenges – goals – fearsand frustrations

Bruce Sheppy

“Fran is a truly remarkable individual – intellectually curious, an enormous capacity for very hard work whilst retaining a sense of fun and adventure and very successful entrepreneur. She has an engaging personality and she is somebody with whom I thoroughly enjoyed working.”

BRUCE SHEPPY  //  David Game Higher Education Centre (DGHE), London UK

Odelle Hadnum

I find Fran to be incredibly dynamic, honest and an amazing mentor. She is up to date with the latest technology and gives 100% in everything that she does. She has without doubt helped my business and will always be my first point of call when I need advice.”

ODELLE HADNUM //  Chilli Source Design

Who Is Fran?

FRAN PIGGOTT  //  Mentor

Fran PiggottFran Piggott

My success as a business owner, marketing tactician and sales executive spans 49 years. I have founded 4 successful companies and have extensive experience in corporate new business development, selling and marketing.Over the past 17 years, I’ve helped small-business owners reach new heights, or turn their companies into profitable, viable and financially sustainable assets. I have also had great success assisting marketing and sales teams and individuals to regularly achieve their targets.

During my corporate career, one of my primary responsibilities was to increase client bases. Consequently, I developed my own tools and techniques to achieve my sales targets consistently, and as easily as possible. My proven methods excelled expectations and I was even asked by one of my employers not to bring any more customers on board as the company needed to consolidate the existing and new customer base.

In my mentorship program, I’ll teach you the easiest and quickest ways to apply my proven techniques and strategies to help you consistently achieve your goals.

It is my passion to put as much of my knowledge and experience as possible to good use by sharing it with those who want to learn not only from my successes, but also from my mistakes.

I look forward to helping your business grow profitably.

The Best Time to Start Getting Results is Now!

Copyright © 2019 · Fran Piggott · All Rights Reserved

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