Redefining Your Target Market for Laser Focused Marketing
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Lesson Summary:
Targeting your specific target market is crucial to the success of your selling. You’ll only focus on acquiring only A or B customers, and eliminate any potential C customers.
What You’ll Learn In This Lesson:
- How to identify your perfect customer.
- Where they are.
- Who they are.
- Why they buy.
- When they buy.
Downloads/Resources
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Video Transcript
Homework Assignment
Taking action moves you forward to achieve the outcome YOU want.
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How much do you know about espresso machine maintenance?
How much do you know about espresso machine maintenance?
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First up, what should we call you?
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1%
What is the primary purpose of descaling an espresso machine?
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To remove calcium and mineral deposits
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Add RecommendationAdd TagsView All Assigned TagsTo clean coffee stains from the machine
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Add RecommendationAdd TagsView All Assigned TagsTo enhance the flavor of the coffee
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Which of the following should you NOT use to clean the steam wand of an espresso machine?
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Warm soapy water
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Add RecommendationAdd TagsView All Assigned TagsClean, damp cloth
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Add RecommendationAdd TagsView All Assigned TagsBleach or abrasive cleaners
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What is the proper frequency for backflushing a commercial espresso machine?
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Every day
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Add RecommendationAdd TagsView All Assigned TagsOnce a week
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Add RecommendationAdd TagsView All Assigned TagsOnce a month
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Which of the following components of an espresso machine should be regularly lubricated?
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Brew group gasket
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Add RecommendationAdd TagsView All Assigned TagsSteam wand
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Add RecommendationAdd TagsView All Assigned TagsGroup head screen
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Add RecommendationAdd TagsView All Assigned TagsWater reservoir
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What is the main cause of espresso machine pump failure?
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Next
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Your Result Type is Beginner
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Your Result Type is Intermediate
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Your Result Type is Expert
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[DAPLessonComplete course_id=6 ][/DAPLessonComplete]
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Fran PiggottInstructor
How can I help you?I look forward to answeringyour questions.
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