How Is Your Website REALLY Performing?

Tracking Website PerformanceLet’s go and check out your website performance, do yourself a favour and go to www.alexa.com. Then type in your URL (domain name) and see what your ranking is.

Think of a book, when Google is 1 (page 1), YouTube is 2 (page 2), Facebook is 3 (page 3), Amazon is 11 (page 11), Twitter is 12 (page 15), Instagram is 18 (page 18), LinkedIn is 25 (page 25) eBay is 37 (page 37) etc; you’ll know that if your site is in the millions – you’re a long way from the first page in Google’s book!

To have any chance of getting onto Google’s first page, you need to be ranking well under 500,000. This is not difficult to do when you apply a couple of simple techniques – like inserting titles and description with a primary keyword in the content in your SEO; inserting relevant keywords throughout your content; and getting links to your site from relevant authority sites.

The biggest drop in ranking that you’ll ever experience will be inserting a Blog into your website regularly which attracts comments from visitors – this turns your ‘dead’ site into a ‘living’, dynamic, interactive entity which Google absolutely loves!

Your online sustainable success depends ENTIRELY on keywords, content and links. Your aim must be to “own” the topic that your site relates to on the Internet.

Now, whilst you’re in Alexa, check who’s linking to you. Insert their URL’s into Alexa and if they have a low ranking – great – because you’re ‘piggy-backing’ on their traffic success and Google will see this. You could also have irrelevant sites linking to you, which can penalise you too! If this is the case, send an email to the Webmaster of this URL and kindly ask them to delete their link to you.

Something else to check, either through Google Analytics and/or your web stats is to see how many UNIQUE visitors you receive – subtract this figure from the TOTAL visitors. This will give you an indication of how many visitors RETURN to your site. You also need to check how many page views, how long visitors stay on your site and the bounce rate. Forget about ‘Hits’!

If you have any questions, just ask by leaving a comment below, so that more people can share their knowledge via the comment threads.

Caio for now!

1 Comment

  • Roxanne Krause

    Reply Reply 12th November 2016

    See, I always learn something new everyday!
    I didn’t know how to calculate the RETURNING visitors.
    thanks Fran for tips

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