Take a look around the internet today and one thing you’ll see more of is videos. More and more, even the ‘gurus’ are making use of this medium to advertise their products and services.
Do you doubt me on that? If so, think about the last big launch. Who was the guru and what did he say? No, I don’t mean what did he write, I mean what did he ‘say’.
Because, invariably, every single launch that’s happened over the past few months, not only had an element of video in its sales letter …… in most cases, the video IS the sales letter. Yes, you may see a page with writing on it, but count the number of words.
Chances are, you could actually count the words in a matter of seconds. Before video, I couldn’t imagine anyone would want to even attempt to count the words – the sales letters for big launches are way too long. And let’s face it, when it comes to high ticket, expensive products, the sales pitch has got be substantial as most people want to know as much as possible about a product before they splash out that amount of money.
The good thing with video is now you can write a sales pitch as long as you want and people will most likely sit there and watch it … especially if the delivery is entertaining. Now tell me, when was the last time you found a written sales letter entertaining? I mean, yes, sometimes they are but, for the most part, you can’t afford to use humour in the written sales letter.
Video opens up avenues which were never available before to any business. Or, for that matter, any individual just wanting to get his or her diary online in video form. Sure, you could upload a video to YouTube or one of the multitudes of video sites, but not everyone wants to stick their videos on a public forum that size.There may be certain types of videos available only to your clients – would you want everyone to see them.
Heck, I know of one martial artist who sticks videos on YouTube which are only supposed to be for his paid members. You can’t get to them through his site, but all you have to do is go to YouTube and type in his name and hey presto, there they are!
Now, if you’re one of those people who want to keep their videos on individual sites, what happens if you’re not a techie. Well, if you’re anything like me, you’ll go through a whole load of trial and error. Sure, you’ll probably get the video onto your site, as I did, but it could take a whole day … as it did me.
Now, what if you had a facility to put your videos only on your site? And, what if that facility was so easy to use, it literally takes a few minutes to record, edit and upload?
Well, that facility is here and I’ve used it. If only I had this a couple of years ago – it would have made my life a whole lot easier. What is this new facility?
I’m not going to tell you how amazing it is or how much easier it has made my life or anything like that.
However, if I did, it would be true.
The good thing is, it’s available for nothing. Yup, absolutely free. What more can you ask for? Try it out by clicking the link below …
Check out Easy Video Producer here.
Adding value, building trust, creating your awareness, making sales for you. Read my story
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