How Is Your Website REALLY Performing?

Let’s go and check out your website performance, do yourself a favour and go to www.alexa.com. Then type in your URL (domain name) and see what your ranking is. Think of a book, when Google is 1 (page 1), YouTube is 2 (page 2), Facebook is 3 (page 3), Amazon is 11 (page 11), Twitter…

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Customer Service: Do You Give Your Potential A Client C Client Service?

Bad Customer Service

Customer service is one of the cardinal rules in promoting your business and retaining clients, always making them feel very special … that you really do care about them. So, what customer service is this? Last week, at a networking meeting, I decided to give a different travel agent a try. So I asked her…

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Domains – Do You Own Your Online Presence?

Domain Ownership

Imagine typing in your website’s URL or domain name into your browser and you get an error message or your emails suddenly stop coming through …. How will this impact your business? Make sure this doesn’t happen to you by simply ensuring the ownership of your domains are yours. If you have a .co.za domain,…

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When And Why Do You Need A Business Plan?

Not everyone who starts and runs a business begins with a business plan, but it certainly helps to have one. If you are seeking funding from a bank, sponsor or venture capitalist, you will certainly need a comprehensive business plan that is well thought out and demonstrates sound business reasoning. If you are approaching a…

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Are You Forgetting This Prime Time Women’s Market Segment?

Marketing To Women “If you are not targeting women between ages 50 and 70 with your marketing communications, then you’re missing the most significant and important business opportunities today. Not only are they in the prime of their lives, but they make up the prime spending segment for virtually every consumer category.” says Marti Barletta,…

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How To Easily Triple Your Number Of Clients Within 9 Months!

Jay Abraham used an unusual approach to increasing clients for one of his consultancy clients … One particular client paid its sales staff 10% of the profit. So, if the company made a $1,000 profit on a sale, the sales person would receive $100 and the company would get $900. He made them calculate ……

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Create Benefits From Your Product’s Features

The person who builds benefit after benefit is the professional and successful one. Your marketing efforts will always profit from focusing on the benefits you are providing to your customers or subscribers, rather that the benefits you are realizing. What value are you providing? Give your customers or subscribers what they WANT, not what you…

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Web Stats: Hits Are Misleading You!

The web stats you should be looking for and analysing are ….. No of Unique visitors No of visits = returning visitors Where visitors are coming from Length of time spent on your site – goal = 2 minutes No of Page Views – which pages are being viewed more often; where are your visitors…

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Your Products Performance Analysis

Here you’ll learn how to identify your products performance – those most profitable (Gross Profit Percentage) and popular (turnover/sales) products. This analysis will help you when setting your sales targets; which products to promote; and when to ditch those products which the market no longer wants or making you a loss. You’ll also learn how…

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Customer Segmentation

Do You Know Who’s Ruining Your Business … Without You Even Being Aware Of It? Why is customer segmentation so important to your business? Most business owners believe that their C customers are their ‘bread and butter’ customers and therefore, they need to keep them on their books. This couldn’t be further from the truth!…

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