What Is 60-30-10
Database Marketing?

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Database Marketing is Becoming an Increasingly Important Part
of Your Overall Marketing Strategy

Database marketing is the collection, analysis, and interpretation of customer and product data
in order to drive more relevant customer experiences.

No matter who you are selling to, the decision is made by a person.

The human brain is hardwired to trust what they see.

Marketing must include using
mobile technology.

1

People Connect With People

It's not the industry, company or organization you are building a relationship with, but the individuals who make the decisions.

When you stop collecting connections and start building relationships, you increase trust, authority, credibility and attract more customers.

To attract today’s buyer requires a shift in the sales dialogue from What can I sell you? to How can I help you?” It's more about THEM and viewing yourself as an authority RESOURCE to go to.

Your marketing mindset needs to change from purely promoting products to more focus on how your products can benefit YOUR CUSTOMERS by making a positive difference to THEM.

People

2

Marketers Use Video

What better way to showcase yourself, your products or your company ... than through using video.

One of the easiest ways to build authority, credibility and trust is by creating and consistently sharing across social media, content that is visibly valuable and relevant to your ideal customers.

Content that people find helpful to the lifestyle they're seeking or demonstrating the expertise that proves you can help them solve their challenge or problem.

Social selling continues to grow, where 74% of business-to-business buyers conduct more than half of their research online before making an offline decision. 

3

Customers Use Mobiles

Did you know?

  • More than half the world now uses a smartphone.
  • Almost 2/3rds of the world's population now has a mobile phone.
  • More than half of the world's web traffic now comes from mobile phones.
  • More than half of all mobile connections across the globe are now 'broadband'.
  • More than 1 in 5 of the world's population shopped online in the past 30 days.
  • Owners of companies are looking for service solutions online.
Mobile Use

What My Clients
Have to Say

Odelle Hadnum

Odelle Hadnum - CHILLI SOURCE DESIGN

" I find Fran to be incredibly dynamic, honest and an amazing mentor. She is up to date with the latest technology and gives 100% in everything that she does. She has without doubt helped my business and will always be my first point of call when I need advice. "

Jonathan Payne

Jonathan Payne - CONFERENCE SPEAKER

"Fran's practical, incisive, no-nonsense, professional approach delivers understandable, workable and remarkably simple yet effective solutions. Her advice to me on how to position my offering in the market has sliced through years of experimentation on my part (often leading to failure) and delivered a concept which is marketable, valuable and, again, simple for me to work with. I wish I had spoken to her years ago." 

Joan Stewart

Joan Stewart - BLOG BIZ BUZZ

"Fran is the 'Marketing Guru' here in South Africa, accomplished both online and offline. A successful marketing strategist and sales executive, with a wealth of information derived from new business development in the corporate environment in various countries on the African continent. Plus additional personal success in being a business owner."

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