The cardinal rule in marketing is ... if you try and market to everyone, you market to no one.
Everyone is not your customer.
It's not the industry, company or organization you are building a relationship with, but the individuals who make the decisions.
When you stop collecting connections and start building relationships, you increase trust, authority, credibility and attract more customers.
To attract today’s buyer requires a shift in the sales dialogue from “What can I sell you?” to “How can I help you?” It's more about THEM and viewing yourself as an authority RESOURCE to go to.
Your marketing mindset needs to change from purely promoting products to more focus on how your products can benefit YOUR CUSTOMERS by making a positive difference to THEM.
What better way to showcase yourself, your products or your company ... than through using video.
One of the easiest ways to build authority, credibility and trust is by creating and consistently sharing across social media, content that is visibly valuable and relevant to your ideal customers.
Content that people find helpful to the lifestyle they're seeking or demonstrating the expertise that proves you can help them solve their challenge or problem.
Social selling continues to grow, where 74% of business-to-business buyers conduct more than half of their research online before making an offline decision.
Did You Know?
" I find Fran to be incredibly dynamic, honest and an amazing mentor. She is up to date with the latest technology and gives 100% in everything that she does. She has without doubt helped my business and will always be my first point of call when I need advice. "